👋 Hi! I’m Cate Lorimer.

Part copywriter. Part strategist. I believe the best ideas start with curiosity: asking questions, digging deeper, and finding that one insight that makes an idea click.

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15+ years

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Advertising

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Brand

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Social Media

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Digital

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Creative Strategy

✨ 15+ years ✨ Advertising ✨ Brand ✨ Social Media ✨ Digital ✨ Creative Strategy

  • Get yourself a smarter home.

    How we took ecobee from smart thermostat to smart-home leader.

  • Air Miles: XM Campaign

    We made staying home worth looking forward to. Check it out.

  • Who says B2B can't be fun?

    G Adventures wanted to connect with travel agents in a different way. We found an unexpected way in.

  • "Cate knows how to create engaging narratives. She's a storyteller that starts at the strategic level and works from there, which means her work nails the brief 99% of the time."

    Daniel R, Creative Director

  • "Beyond Cate’s strong writing skills, what really stood out was her curiosity and initiative. She was always looking for ways to push our digital channels further and never settled for the status quo.”

    Judith G, Creative Director

  • "Cate is one of the most talented, spirited, insightful, and collaborative writers I've ever worked with. She asks the right questions and constantly offers ideas that make the creative better.”

    Sean B, Senior Copywriter

  • "I had the pleasure of working with Cate, and I can confidently say she is one of the most talented and strategic copywriters I’ve collaborated with. Cate doesn’t just write; she thinks critically about the audience and business objective."

    Tiziana F, Creative Operations

  • "Cate's a big thinker, often suggesting concepts and ideas many others don't come close to, and asking the questions they're hesitant to."

    Jason A, Senior Copywriter

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