Copy & Cate

Cate

👋 Hello! I'm Cate.

Here’s how a childhood Christmas gift sparked my creative journey.

(Stick around, there’s a point to this, I promise. 😉)

 

As a little girl, my mom gifted me a dress-up box filled with thrifted clothes and costumes. This gift unlocked a world of possibilities. My imagination had no bounds.

Every day, I would become a different character. Each outfit brought to life a story and adventure, and little did I know that wearing so many hats when I was young would shape my future as a creative collaborator.

Today, I use my imagination to help my clients connect with their customers on an emotional level. While I might not dress up like the customer, I still step into the shoes of each persona to develop campaigns that resonate.

Where I’ve worked my magic.

  • ecobee: Sr. Copywriter: 2023 - Present

  • Copy & Cate: Creative Consultant: 2011 - Present

  • Casa Bloom: Co-Founder and Marketing Lead: 2020 - Present

  • AIR MILES: Sr. Content Creator/ Sr. Copywriter/ Social Media Lead: 2016 - 2022

  • G Adventures: Brand Copywriter: 2014 - 2015

  • Publicis: Digital Copywriter: 2012 - 2014

  • Critical Mass: Jr. Digital Copywriter: 2011 - 2012

My learning journey.

  • Social Media Marketing: BrainStation

  • Social Media Marketing: HubSpot Academy

  • Grammar for Writers and Editors: George Brown College:

  • Advertising Copywriting: Humber College

  • International Student: Karlstad University, Sweden

  • Communication Studies: Wilfrid Laurier University