Copy & Cate
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AIR MILES Reward Program

In March 2020, the world paused. AIR MILES brought joy to Canadians stuck at home with 'Happy Every Day'—two months of awesome virtual events and engaging content! 🎉

The lineup was a blast, featuring celeb cameos, epic concerts, trivia nights, fitness classes, and a whole lot more!

Alongside the online events, we crafted an organic content calendar that sparked engagement and channel growth.

Alongside the online events, we crafted an organic content calendar that sparked engagement and channel growth.

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We ended our two-month happiness journey with an event that left our Collectors beaming: a Canada Day House Party featuring virtual sets from some of our nation's favourite artists.

We ended our two-month happiness journey with an event that left our Collectors beaming: a Canada Day House Party featuring virtual sets from some of our nation's favourite artists.

Curious about the success of Happy Every Day? Check out these numbers.👇

Curious about the success of Happy Every Day? Check out these numbers.👇

  • 80+ media impressions.

  • 99% net sentiment.

  • 86k unique mentions.

  • 2 Sponsorship Marketing Awards.