To celebrate the new partnership between AIR MILES and BET MGM, we crafted paid meta ads resembling social feed content. Research shows that organic-looking content performs better, providing a more engaging experience without the overt sales pitch.
Not only did they help cut down calls to our support center, but also provided support for our community managers, and served as an effective onboarding tool for new hires.
We collaborated with illustrator Josephine Morgan to craft stunning content that brought Collector stories to life.
The result? A notable surge in followers and positive net sentiment.