Copy & Cate
Kitchen-Aid.png

KitchenAid

The KitchenAid stand mixer boasts an impressive selection of over 25 colours, making it a challenge for potential buyers at checkout. We were tasked with simplifying this decision-making process.

Introducing KitchenAid Colourology – our answer to the shade selection challenge.

Introducing KitchenAid Colourology – our answer to the shade selection challenge.

We designed a microsite to help buyers find their perfect shade through a series of simple questions.

We designed a microsite to help buyers find their perfect shade through a series of simple questions.

As buyers respond to a series of questions, the website dynamically adapts to match their answers in real-time...

As buyers respond to a series of questions, the website dynamically adapts to match their answers in real-time...

...Until it unveils their ideal match. The end result leaves them feeling assured and confident about their chosen colour.

...Until it unveils their ideal match. The end result leaves them feeling assured and confident about their chosen colour.

The campaign did the trick! KitchenAid witnessed a drop in abandoned carts at checkout, and sales soared. To top it off, the experience gained the spotlight on various renowned cooking blogs.

The campaign did the trick! KitchenAid witnessed a drop in abandoned carts at checkout, and sales soared. To top it off, the experience gained the spotlight on various renowned cooking blogs.

Copywriter: Cate Lorimer | Art Director: Sarah Hamstra