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G ADVENTURES: Uber Massive Incentive

G Adventures aimed to reward their travel agent partners by giving them a chance to experience one of our beloved journeys. The Über Massive Incentive made it happen by granting agents the opportunity to WIN one of 12 surprise trips. For each adventure they sold, they earned an entry into the contest.

To keep the sales agents motivated, we cooked up a campaign where every week, our character Chet would unveil a new trip that was up for grabs.

To keep the sales agents motivated, we cooked up a campaign where every week, our character Chet would unveil a new trip that was up for grabs.

We rolled up our sleeves and created 13 unique pieces of content, all fully produced in-house.

Each video made its weekly debut through both email and the G Adventures website.

The agents adored it, and G Adventures also observed a surge in trip sales.

We noted increased email engagement and a growing number of unique visitors to the website. The contest was such a hit, it returned the following year! 🎉

We noted increased email engagement and a growing number of unique visitors to the website. The contest was such a hit, it returned the following year! 🎉